Former Teaching Excellence Framework chair Chris Husbands and deputy chair Janice Kay unpick the Office for Students’ proposals for the future shape of the exercise
Many university leaders are uneasy about the idea of personal branding. It can feel self-promotional, even uncomfortable. However, personal branding should not be about ego or marketing. It’s about clarity, authenticity, and trust. Caroline Dunne and Janice Kay argue why it’s important for aspiring university leaders to think about how they go about developing a personal brand for themselves.
As university leaders think about strategic positioning for the next decade, they need to think equally hard about how they will engage more diverse student populations impacted in such different ways by recent changes.
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